Logo Design Project : Conscious Breathing/Theo Feaster
The Story
I recently was consulted to create a logo and brand guidelines for a client and friend Theo Feaster of Conscious Breathing. Theo uses pranayama techniques to conduct breathing exercises, designed to improve your focus. In this project, I started with informational interviews to learn Theo's techniques and gather creative inspiration.
Research
We started this project by doing informational interviews. Over coffee at Morning Times downtown Raleigh. Theo explained the concept of pranayama-the formal practice of controlling one's breathing.
prana=meaning breath or life
+
yana= extension of
My client, had an idea in mind of what he wanted in a logo. He wanted a literal representation of the a brain and a lung involved, something that that would illustrate how breathing correctly can calm your mindstate. From there, I stated with sketches. I knew also, I wanted to add motion to this logo, to illustration to achieve the breathing motion of the lung.
Notebook Sketches of the Logo Concept (Ideation) Based on sessions with Theo.
Sketching: Here, I developed quick ideas by sketch concepts, presenting to my client, and making revisions before deciding on an idea. From there, I developed the chosen direction further.